I was sent this link to a story in The Hoot. I still believe that Private Treaties will come back to haunt BCCL.
In other news from BCCL, it appears that the new business paper will not be a tabloid but a broadsheet. This is not justa defensive move to suck up journalists, but a classic anti-competitive Times move to kill advertising support for its rivals. See, the logic will work like this; Times goes to big advertiser with proposition - Rs 100 for ET/TOI but for just Rs 25 extra get space in unnamed trashy business paper. Now, when space sellers from Papermint or FT-TV18 go to them even with rates of Rs 50 for the same amount of space, the advertiser, who wants bang for the buck will tell them to buzz off. This will hurt Financial Chronicle the most.
Now, people can argue about the lack of a price-based newspaper or magazine model in ndia and I also think it is unfortunate, but telling people to pay ten bucks for a papetr when they're paying two bucks now will not happen overnight. Sure, people can afford paying 10 bucks per paper per day, but then people might not take a second paper. And suddenly might start holding the papers accountable for the news they print. Which of course, the papers would not like - particularly since they have love-in's with shady real-estate developers at times!
Plus, according to sources Forbes is looking at a September launch. Get ready to get bored!
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2 comments:
"trashy second paper" wow! now that is balanced reporting... oh wait! this is an opinon!
an opinion which assumes shows that like all journalists, this one too thinks he is better than the millions who read the trashy papers...
BTW, I wonder if the new paper by BCCL will be called Financial Times. :O
Checkmate...
try 20 bucks a paper everyday...
in Thailand a slim 12/16 page English newspaper will cost you 25 Baht (30 bucks or there abouts)...
Till some journo or media commentator can figure out the psychology (try magic) by which you can convince millions of people to pay this kind of money everyday for a newspaper that pontificates on everything, this is how newspaper economics is going to be in this country.
Now grow up and go back to reporting on gossip (which u r great at. no sarcasm intended), not business of running media companies (on which you have absolutely no idea).
And no! your being a business journalist doesn't automatically qualify you to make intelligent commentary on the business of media. Else your CEO would be a journalist, which he isn't :)
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