You don't want the enmity of my friendship!
It depends on the langauge of channel u r watching. Tamil is Sarees. Malayalam is gold and real estate. If u watch news channels it's underwears,etc. its cheaper to advertise there. And lots of men watching. The latest burst of underwear ads are because of that Orangutang ad. It's caused a major war for eyeballs among underwear brands. It will suddebnly die down when they run out of money.
indian summer --> hot --> sweaty --> itchy --> more washing --> more underwearqed
the reason is prachar communications... an ad agency out of mumbai. it gets better ad rates than HUL and its primary clients are undie manufaturers
Real reason is that most Indian males do not wear the underpants. We prefer either langothies or bloddy nothing at all, which is why it is not rare to see us scratching our neather regions all the f'''ing time, he he he.
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