A delegation of print media bosses went crying to the I&B Ministry asking for a bailout. Mind you one of them was at Davos a couple of weeks ago talking up the Indian print media industry. Evidently, things are not that hunky dory - but you can see that in basic page-counts nowadays. But here is my question - those three went, but look at who didn't go - the biggest newspaper group in India and the biggest magazine group in India. Which leads me to one rather obvious question, are things worse at some places than in others? One of my friends in the plastics industry told me a sobering truth of meltdowns - they actually look forward to some players dying out. That is a nice and pragmatic way to deal with a slowdown - the other buggers are shutting down.
Then again, the print medium anmd actually television for that matter have become gloried ad-delivery mechanisms and maybe all people were asking of the I&B Ministry was to dole out more 'Bharat Nirman' adverts. Or maybe, they were promising to bend over backwards for Rahul Baba - you know since he represents 'change' and all - fifth generation of family - generational changeover et al. Sigh! At least, they do have some 'younger' leaders, the BJP's idea of youthful are a bunch of 60 and 70-year olds and guys whose idea of 'Indian-ness' is purdah! I sometimes wonder if people actually read religious texts or even interpretations of religious texts. One of the more fascinating books on Hindu myth and legends (and true to the shastras) I have read is by an Italian.
Did anyone survive Undie's 'Greenathon' bore-a-thon? I wonder how many diesel generators were used on location? Mind you, DG's don't have to conform to any pollution norms. But, I'm being my usual cynical self.