Monday, February 23, 2009

All-new?

According to ContentSutra this is the new look of the Hindustan Times done by Mario Garcia. Very Guardian-esque play of colours there (what next- a Communist Red web page?) - frankly whatever little we can figure out this looks pretty good, even though the business section stinks of Mint - maybe that is because according to one story, Mint will be doing the business section for HT. Makes sense if you ask me. Anyway the question is not whether the redesign looks good, but whether they'll be able to stick to through thick and thin. The folks at Mint, and there are some very good people at the top there to make sure the design isn't broken, have ensured that. Will they be able to be so rigourous several floors below?
EDIT: According to a couple of senior folks down at HT, this is a red herring. Well, that is a pity then, but according to ContentSutra the sources are solid. Hmmm....
EDIT 2: On the 'Let There Be Light' campaign somebody mentioned - my post from August 2005.

11 comments:

Anonymous said...

HT is a specialist in 'Restages' for all its brands. I am not sure if it helps them as only cosmetic changes need not get in readers by the drove.
What it manages is to drive up hype and hype never lasts.

Vikas Gupta said...

Looks impressive!

HT had this worst tagline ever: Let there be light!

The Hindu still looks boring depsite the Mario! Those who know Hindu's disposition know who deserves the blame!

TOI must be running helter-skelter by now!

timothy said...

well this is unlike anthing india's ever seen....wassay mr. jain

Hope they change their ugly website as well.

Anonymous said...

It is a great look (even if a red herring). Very modern and contemporary. I doubt TOI is running helter skelter tho.

HT does these redesigns every couple of years or so. I have seen 3 already (not including this one). Doesn't do too much for the brand.

Anonymous said...

@Anonymous : This is by far quite a drastic change, the re-designs in the past have been limited to minor shifting of elements.

What will be interesting to watch is how they carry forward this look and feel to the digital editions of their paper.

Biswajit said...

Does HT changes its design as and when it changes its editor ?Last couple of years I think I have seen two or three changes..Identity crisis?

Anonymous said...

Nice work! They sack a few hundred people and use that money to pay some joker from across the seven seas to revamp their editions! Frankly, instead of changing their look, they should drastically overhaul their editorial content. Their editorials don't say anything and their reporting quality is crap. Look at some of the columns written by their team of editors. Tell me one, which is worth a mention?

Anonymous said...

A very small percentage of daily sales is from cash sale points and that is where this redesign will be most noticed and people will pick up because of the striking new look. The copies that go to houses continue in their merry way and it makes no difference if the look is colorful or contemporary.
So from a sales perspective it wouldnt make any difference and from Ad rates well DAVP rates are the same for everyone even including the increase announced recently.

GBO said...

To the best of my knowledge, many of the "editors" at HT (anybody know how many there are, btw?) don't talk too much to each other, or do anything other than drive around within a 5 km radius (mostly in Lutyen's Delhi) during the day for their views / opinions / columns.

Often, if you read the HT, the ads have better content.

Anonymous said...

Why does it look like a Latino paper?

Anonymous said...

GBO, 5 kms is a long, long way off! It couldn't be more 20 metres. That's where the files of the month's newspapers are kept. Very often, these files lie in the cabins of these editors, who are 'inspired' by various reports and columns appearing in other newspapers to churn out 600 words of utter rubbish! I had the good fortune to see this at very close quarters!