Well, it seems like it was only yesterday that it was 2007! But Happy New Years folks and have a great 2008 and maybe this year, I could finally ditch 'K' even though it isn't exactly a state secret anymore.
On a media note, there have been two rather well-informed comments on this post of mine. The fact that the ratings have been abysmal for a Rs75 crore launch budget that 9X had is well known, also as of yesterday, 9X went onto Tata-Sky's ridiculous 'Lifestyle Gold' package which includes other gems like NDTV Good Times, which means wasting 30 bucks a month, which is incredibly bad value for someone who forgets to recharge his set-top box like me. Secondly, what will be interesting to watch will be the battle between Peter and Sameer, whose channel NDTV Imagine launches today or something. Not that I have watched either, but then again, I am not target viewership either. But I have this sneaking feeling that Sameer Nair, programming genius that he is will pull off NDTV Imagine, making Peter Mukerjea's predicament worse. Plus, as the comments pointed out, what happens when Viacom-TV18 channel starts?
What is interesting is that the crisis at INX have sparked off another rumour that Vir will return to vacant Editor's seat at HT. But if Mr Sanghvi goes back to HT Media, this time round he might have to return on Rajiv Verma's terms. Verma, CEO, HT Media has made investors quite happy and he has strengthened his position since Vir left, because VS and RV were supposedly not on very good terms earlier. Any which way, this is all pure speculation. But if News X does not take off it leaves a lot of people in the lurch, people who followed VS and Avirook to News X, thinking they would change the news world and that frankly is quite sad.
I'm not in any way implying anything about the viability or not of the channel, but with such a long gestation period, if I was an investor I would be worried. And if I had an incompetent person running the place I would be fairly worried too.