No, we aren't talking about the soon to be launched News X, with its brand-new brand ambassador Dada!
or about UTV Business, which I thought would have started by now...
But about the now strongly rumoured 'MintTV' from HT. Supposedly technical people are leaving other networks in droves to this new not-yet-formally named channel. This isn't the first time that HT has forayed into TV, they had a disasterous foray into home-ent almost a decade ago called 'HomeTV'. With their online division also sprucing up their act, and HT Media now a listed company, I guess investors have to constantly see something exciting.
Not that the Times Group's forays into TV have been 'very' successful, Zoom is an unmitigated disaster and Times Now.. well ho-hum. I guess unless you can get the top leadership right, there will be problems.