Biased Media? Really?

There is a mail circulating among members of the Editor's Guild of India which essentially ccuses the Gujrati media of 'corruption' and bias and that they tacitly supported the BJP during the recently held elections. Of course, some members are crying 'blue bloody murder' and demanding a 'fact-finding panel' which of course gives unemployed former journalists something to do. Now, I do know that media in smaller towns are far more 'commercial' and more in the 'old school' of 'I'll rub your back if I you can do something for me later on', and some of it is pretty crude, but then again, local TV channels and media outlets in many cases in Gujarat were already owned by BJP members.
Anyway, my point not arguing that the media in Gujarat was biased, but so was a vast majority of the national media against the BJP. So please go ahead and appoint a fact-finding panel but also investigate the role of the clowns who were sent to report from the frontlines, heck, cover the international media as well, because their reportage is almost completely based on that of the Delhi-based english media. Bhupen Chaubey aside, most TV reporting was virulently anti-Modi. Print reporting was a bit more balanced despite the screams of Tehelka which got lost in their own hype, even the Indian Express was a bit more rational.
Back to the point, can the media help but being biased? The Gujarati media was in a sense reacting to virulent Anti-Modi talk spouted by incompetent reporters (yes, I mean you NDTV - send people with brains to cover elections next time and not people who try and find people to find their stories) by the Delhi-based media. So what we got was no sense of balanced reporting, other than the occasional agency article from either. So, so to those guys who are suggesting that the role of the Gujarati media should be investigated, do a through report and do some introspection.
What say?
Plus this comment got me making many phone calls at night, and two people didn't confirm it, but did not express surprise either. "What did you expect with a clown at the top?" one told me. I've heard that there are lay-off's happening at that channel, and some of the boffins over on the print side are rather happy of this state of affairs.