Well, at 6.30PM (i.e: 7.30PM) tomorrow evening, in a banquet hall of a Delhi 5-Star, the newest entrant into India's burgeoning English daily space will be unveiled at the launch of HT Media and WSJ's new 'Baby'. The invites for the Presser are already out and according to it, the Presser will be addressed by Christine Bernard (MD Asia, WSJ), Mario R Garcia (Newspaper Designer), Shobhana Bhartia, Raju Narsetti and Rajiv Verma.
It is safe to assume that January 31/February 1 will be the launch date for the new paper. Given that the ability to subscribe for the early-bird subscription scheme ends tomorrow, I would go with the former. From initial (hazy) reports the paper has signed up quite a few people in Delhi, but Bombay numbers are still on the low side after the main paper launch didn't particularly enthuse two years ago. Anyway, it will be some time before this baby will make money, but I would really like to see what this paper looks like. If they have dummy copies tomorrow evening, I'll give you a rundown straight away.
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With the resources of Dowjones and WSJ as a partner publication, under the editorial leadership of Mr Narisetti.
This seems like a winning combination only time will tell
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