When you give a product out for review, check it once before you hand it out to make sure it works. You know, that is a nice and rather simple thing to do. Instead of being mindless drones that keep calling on my mobile number unable to gauge the level of my irritation at times. "Is this a good time?" just doesn't cut it on the etiquette front - texting does. Sorry, but after having a rather harrowing day fending off some people I'm rather bugged.
As for Outlook Business, I knew that Sonal Sachdev is going to Undie Profit. What can you say - frying pan to fire or rock to hard place? I don't know which analogy fits better. And as for one comment, about how Mint resembles Apple - great looking product but lacking substance - I liked that actually. But just look at the great top of mind recall of Apple and the fact that the all the 'cool' people use Apple. That said, I would like to point out that Apple PR in India borders between the horrendous and the abysmal.
In fact, BS could well still be ahead of Mint in circulation and readership, but among the people who matter, Mint is slowly but surely building up tremendous equity. Just shows you what a little bit of patience and some decent marketing can bring about. For a previous example, just look at the way the Times decimated Deccan Herald in Bangalore and riding roughshod over HT in Delhi. The latter example is quite dramatic, it was a slow and steady erosion for years and then the 'flip' happened. I worked in HT those days and people screamed and shouted that 'HT had better editorial content' and other yada yada, while The V started a personal crusade against Medianet (though since then, paid placements have ripped through Indian journalism, everyone is guilty). But today, ToI is a strong #1 in Delhi, and strangely enough has improved its editorial ever since it took over pole position. Again, some of you might read far too much into this, but I'm just saying it as it is. Lessons have been learnt, but defensive strategies can also be formulated, and it would be interesting to see the phalanx that BCCL develops (and be assured they will) and maybe the new TV channel is a start.
And someone is desperate for me to cover NewsX and UTVi, and I'll be brutally honest - I'm sorry I just don't watch either channel. I've switched a lot of English viewing over to Times Now - and there are two (male) anchors on X whom I just can't stand (one can't speak) and UTVi somehow just doesn't seem to enthuse me. Neither channel does, you know, and there is no compelling reason to watch them. Sounds silly, but really, that is the way I feel.
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Right said, K. UTVi is for sure an unwatchable channel. They've got it wrong from the start. Their design, colours, graphics, tickers, stack, production elements...everything's a mess. And now to make things worse, I've just heard from someone at UTVi that George Cherian, one of their senior editors, has quit to join ET TV. He is an ex-ET hand and Times somehow wanted him back, it seems, since he understands the print side of the business. There's been much rona-dhona among Reporters and the Desk about his decision to leave. And for what speaks volumes about the morale in that place, at least 30 people are understood to have approached him asking him to take them also to ET.
Interesting to know that u too r watching more of "Times Now"..Earlier people used to watch NDTV coz they didnt have any other option which is not the case now...
TN's editorial under the able leadership of Goswami is completely opposite to NDTV's and this appeals to the Indian middle class more. I am sure NDTV will have no other option other than to run its channels according to the views of the Indian middle class and not according to the stupid ideas of its leftist liberal editors like Roy, Dutt, Jain, Singh, etc...
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