When you give a product out for review, check it once before you hand it out to make sure it works. You know, that is a nice and rather simple thing to do. Instead of being mindless drones that keep calling on my mobile number unable to gauge the level of my irritation at times. "Is this a good time?" just doesn't cut it on the etiquette front - texting does. Sorry, but after having a rather harrowing day fending off some people I'm rather bugged.
As for Outlook Business, I knew that Sonal Sachdev is going to Undie Profit. What can you say - frying pan to fire or rock to hard place? I don't know which analogy fits better. And as for one comment, about how Mint resembles Apple - great looking product but lacking substance - I liked that actually. But just look at the great top of mind recall of Apple and the fact that the all the 'cool' people use Apple. That said, I would like to point out that Apple PR in India borders between the horrendous and the abysmal.
In fact, BS could well still be ahead of Mint in circulation and readership, but among the people who matter, Mint is slowly but surely building up tremendous equity. Just shows you what a little bit of patience and some decent marketing can bring about. For a previous example, just look at the way the Times decimated Deccan Herald in Bangalore and riding roughshod over HT in Delhi. The latter example is quite dramatic, it was a slow and steady erosion for years and then the 'flip' happened. I worked in HT those days and people screamed and shouted that 'HT had better editorial content' and other yada yada, while The V started a personal crusade against Medianet (though since then, paid placements have ripped through Indian journalism, everyone is guilty). But today, ToI is a strong #1 in Delhi, and strangely enough has improved its editorial ever since it took over pole position. Again, some of you might read far too much into this, but I'm just saying it as it is. Lessons have been learnt, but defensive strategies can also be formulated, and it would be interesting to see the phalanx that BCCL develops (and be assured they will) and maybe the new TV channel is a start.
And someone is desperate for me to cover NewsX and UTVi, and I'll be brutally honest - I'm sorry I just don't watch either channel. I've switched a lot of English viewing over to Times Now - and there are two (male) anchors on X whom I just can't stand (one can't speak) and UTVi somehow just doesn't seem to enthuse me. Neither channel does, you know, and there is no compelling reason to watch them. Sounds silly, but really, that is the way I feel.