I'm not writing this as a disgruntled blogger, because I am not disgruntled. But blogging is not a career option for journalists. No matter how much you game the system and click on the adverts you won't make much money. In over two and a half years I've raked in about $200, maybe because I can have better advertising placement but mainly because there is not too much money to be made. Sure, you can make a few hundred dollars a month if you do this seriously and a few hundred dollars at the current exchange rate is bloody good, but I doubt it will keep the home fires going. Blogging, or micro-blogging are not career options. The blog networks set up by Nick Denton in the US are laying off people. A well-run blog can make money, more money than some new magazines because the cost of bandwidth and server space is miniscule compared to the cost of newsprint, but as a career option. On a badly designed blog! Sorry to burst the bubble folks, but the bubble does not exist. Read Dan Lyons experience with the FSJ blog, and this guy ran a truly popular blog and is a 'propah' journo.
PS: Only 'propah' journos can do what Dan did to a CNBC twat, though after watching a lot of CNBC US, I'm pretty sure that the kids at CNBC TV18 are far smarter than their US counterparts. Though, really that isn't saying much.