This news item seems interesting, in fact it is really quite interesting given dynamics in business television and dailies with the entry of ET Now in a few weeks (months?). While the valuation demands are a bit on the insane side, The Economic Times still breaks a lot of stories and ET Now will be seen as major competition to CNBC-TV18.
At the end of the day, according to ratings, and ratings do matter no matter what people say about 'prestige' and all, Times Now is the leading English news channel in India. They have in a few years pretty much overhauled more established channels with more experienced reporters. That is not to say that there are no issues there, but they've done it and one reason was that CNN-IBN and NDTV concentrated far too much on each other allowing these guys to quietly storm past. Now, with CNBC-TV18 taking ET Now's threat a lot more seriously and the fact that when it coimes to 'first' at least with post-result interviews, CNBC is a tough act to beat, it should be interesting. The only problem is the timing and the slippage of the launch date.
The tie-up also will serve Mint in good stead hopefully given that their news reportage has been slipping of late, in fact in certain beats they seem to be almost non-existant. I do not know what an 'editorial and marketing' deal entails, but given CNN-IBN's and Hindustan Times' closeness (the two organisations constantly co-operate on things like 'Indian of the Year', all sorts of Polls - expect a pro-Congress opinion poll shortly, and I don't know that there is a poll but if there is it has to be pro-Congress) this deal is not surprising. It seems the best way to deal with the Times of India Group behemoth is to tie-up. Or let the giant trip itself up, which it seems the rather controversial Private Treaties organisation seems to have done. After all the hullaballo of a year ago, the silence now speaks volumes.