Outlook Business hit the stands today, and many of us were waiting with bated breath. What will they be like? I had figured that they'ld just be another entrant to the game, good competition maybe. Lets do some critical analysis shall we?
Editor Alam Srinivas opens with how the rest of the genre doesn't know anything and that Outlook Business will be the Bees Knees, yada, yada, yada. Basically, he says that the other three business magazines out there don't understand numbers. So I take great pride in bursting his bubble. Readers, if you are stupid enough to waste fifteen bucks on this product - please go to page 79. According to the 'great' number crunching here - Nandan Nilekani is worth Rs 80,500 crore. Um, thats um, a few percentage points of the country's GDP. It gets better - according to the same article each Infosys share is worth Rs 29.9 crore (look at the NR Narayana Murthy bit). I know the market is rocking, but seriously...
And that is just in the cover article, imagine the rest of the insightful analysis in this magazine which looks at numbers with an all-new perspective (what was that about intelligent design?). You can argue that I'm being nit-picky, but I'm sorry to say that they won't even register as competition on the radar. Guys at Outlook, this was your chance people were expecting stuff and you blew it by producing what to me looks like an awfully edited product, you just blew it. Big time!
It's a weird sense of satisfaction I have right now. I love it!