Yes, they used to take out full-fledged adverts, and now they are obviously buying editorial space. I think after the 'ban The Budget' fiasco singed Ponytail, he needed a come-back. And the strange thing is that it isn't the usual suspect - The Times of India that is guilty, but rather EchTee, which used to shout from the rooftops that while the Times trashed it in readership and ciculation, they were better editorially. But this has a screaming puff-job on Page 9 (Delhi, Metro Edition) today morning. There are several small stories in all papers which are puff-jobs, but the timing of this could not have been weirder, it is placement season and the stories about super-high salaries going to IIM grads are all over (One, Two, Three, Four, Five, Six) . I'm sure the Ponytail is desperate, but my god, this stinks! Pity, there are irritating bloggers like me who notice such things!
I know editorial respectability matters, but on the same day HT went to town on how they won a prize for good journalism. Seriously, I was more than a bit taken aback on the loo today! Taking a holier than thou attitude is not a safe thing to do. Admitting fallability is sensible, you win prizes but you also take money for editorial space. Everybody has to be a hooker in the media nowadays, because newsprint is getting expensive!
Another blog reader points me to this post on Poynter, which accuses LiveMint of stealing from the NYT! And to MetroNow, please for god's sake, we know you are the bastard child born out of a relationship between two high-class hookers, but that does not mean you can't have a searchable website! And everybody else who reads this blog, please do keep on sending in your comments, emails and text messages. Everything adds up! And sorry if this post looks all awkward I'm using Opera 9.26 for some strange reason and formatting is all over the place.