Launch your magazine in India, especially if your sales begin to take a nosedive and you really have no clue what you are doing in your 'home market', where your reputation has been torn to shreds and blogs now occupy the centre-stage in the genre. No we aren't talking about an automotive magazine (or Maxim), rather we're talking about Rolling Stone magazine. An India edition is on the anvil, and should be on stands by either late-2007 or early-2008 to join a growing number of pointless magazines (OK, Prevention, etc., etc.) which are catering for India's newly-literate and hoping that Indian homes put off buying computers or getting broadband connections for a while - talking about broadband - in case you use Airtel broadband, be sure to call them up soon, bumps (not powder ones, but 'speed') are being offered to subscribers - two megs is decent speed as long as they can maintain it. Back to Rolling Stone, the editor has been decided, he was a former colleague at EchTee, and because it has not been 'officially' announced, I won't break the name here just yet.
On another note, and please do not take this as criticism, after being laid low by a viral for the last two-three days I actually managed to watch a lot of TV. And I'll tell you this much, Prabhu Chawla's interview with Rakhi Sawant was the most entertaining thing I have seen on TV (no YouTube link as yet sadly) in a long time. You have to admire that woman's gumption, and she just stole the show from 'Prabhuji', who was taken aback I guess! This was 'must-watch' TV even though it was on a general entertainment channel - Aaj Tak. And I'm still trying to figure out why Star News is obsessed with casting couches? And really, I do like this new Bollywood blog called BombayBitch, must admit it is rather nice and more enjoyable than the PR fluff that Times or the TV channels dish out! Most entertaining indeed!
And someone asked me which N-series phone I would buy? Might as well give a bit of a phone talk then. I love the Nokia N95, even the GPS has yet to be activated thanks to differential duty rates between mobile phones and GPS devices and the Indian military's insane paranoia about GPS devices (and letting go of 2100Mhz spectrum - until they do no 3G!). That said - these are the mobile devices currently on my table - Nokia N93i, Nokia N92, Samsung D900, RIM Blackberry 8300 'Curve' and just got a HTC Touch. The last device I doubt I'll use because I'm not exactly comfortable with Windows Mobile devices, but I want to see how Mobile 6 holds up. I like the Berry, the Samsung discharges before you can finish your first call, watch broadcast TV on the N92 is a great party trick, though it won't really help in getting a date (as long as your choice PRDM's wanking tool - DD News) and the N93i, well, I've loaded it up with a ton of apps and it actually works quite well, though every once in a while it does decide to turn itself off! The N95 is a far more stable platform, and really, if the device had a touch interface it would be on another plane.
But, the N-series range, a money-spinner for Nokia is entering strange territory, the devices now have a price band which stretches from Rs 12,000 to Rs 35,000. I've sen Nokia's segmentation presentation, and with over 80 percent of the Indian GSM market, Nokia's competition in India isn't any other company but Nokia themselves!