Wednesday, June 24, 2009
Opinions on ETNow
Frankly, I don'ty have one simply because I have not seen the channel as yet. Not because I don't want two, but simply because despite having THREE (read that THREE) different Direct-To-Home connections (DishTV, Tata-Sky and Airtel) at home I don't get ETNow. I believe that a ton of money has been spent on distribution, but with high-end colonies, presumably colonies with a high proportion of ET readers, having moved over to DTH - have you looked at the (Panchsheel, DefCol or even Bandra West skylines lately?) this is a slight issue. I really would like to watch ETNow, you know! I've seen far too many adverts and not the product as yet. I believe that something might happen before Pranab-babu's 'F*** the Monsoon Failed' Budget. I also know that TAM ratings don't consider DTH households - which make all TAM numbers for English news channels slightly, no make that terribly shambolic. But, I also think that ETNow will trash CNBC-TV18 in the ratings simply because of the amount of reporters that they have. And if ET can manage an 'integrated' newsroom, the demand that TimesNow does the same will only increase, and it should. I know a lot of people in ET read this blog, so please forward this post to someone in Ditribution. Because, if people (almost all my friends are DTH and/or IPTV) don't start seeing the channel soon, we will tend to lose interest.