Thursday, November 13, 2008
Speculation
Sitting in office on a day the rest of the civilised world can get stoned at home, I am hearing more and more speculation that a big budget media deal will take place within the next few weeks. I would think that it would be a horrible time to invest in the media right now, but things are afoot. Please email any rumours to - presstalk (at) gmail (dot) com - we can only speculate can't we?
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Actually media in general is fairly recession proof. Ad spends may fall, but viewer/reader ship increases as people don't want to spend money on more expensive things. The result is that those who do spend on ads have less competition for eyeballs.
Multiple studies have shown that companies that maintain their marketing budgets during economic downturns often manage to grab significant market share and come out of the downturn at an advantage over the competition.
Also, many otherwise healthy companies are crippled at the moment by the credit crunch, so its an ideal time for anyone with cash to step in and buy.
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