tag:blogger.com,1999:blog-9917432.post1250237512841908449..comments2023-10-30T17:07:19.996+05:30Comments on Don't trust the Indian Media!: SpeculationKhttp://www.blogger.com/profile/06885651813993966354noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9917432.post-2552756941345088782008-11-15T21:58:00.000+05:302008-11-15T21:58:00.000+05:30Actually media in general is fairly recession proo...Actually media in general is fairly recession proof. Ad spends may fall, but viewer/reader ship increases as people don't want to spend money on more expensive things. The result is that those who do spend on ads have less competition for eyeballs.<BR/><BR/>Multiple studies have shown that companies that maintain their marketing budgets during economic downturns often manage to grab significant market share and come out of the downturn at an advantage over the competition.<BR/><BR/>Also, many otherwise healthy companies are crippled at the moment by the credit crunch, so its an ideal time for anyone with cash to step in and buy.Anonymousnoreply@blogger.com